Photography is…Storytelling
Using storytelling as a tool for your organization:
Recently the Craigslist Foundation used one of my images to illustrate their annual non-profit bootcamp. I was very excited that, not only was my image used by such a great organization, but that it was being used to illustrate the very reason I work in photography.
The power of photography is undeniable and like any tool it must be welded correctly and by someone familiar with it.
I come from a background is Sociology so I use the sociological method in my approach to photography. This can be easily understood in the Pre-production, production, post-production approach which is common in the multi-media fields.
During pre-production it is important to gather as much information as possible. Build shot lists, write down concept ideas, brainstorm how you can visual communicate your organizations message.
Production time is for the professionals. Whoever you assign to photograph your organization, they must have a clear list of goals to shoot for. If they do not have the guidance, expertise and vision necessary, then your images my not fully communicate in the way you want it too.
Post-production is the compilation of the media you gathered. The trick is to order the images, video/audio into a congruent narrative, which should convey the mission statement of your organization.
http://craigslistfoundation.org/blog/using-photography-to-tell-your-orgs-story/
